Google Website Optimizer is a tool that helps you run multivariate and split testing on web pages, such as a landing page. Google claims that Web Optimizer will allow users to test different ideas for variations of headlines, promotional copy, or images. It allows you to test changes in the website content of your pages, traffic and what not. Instead of blind guesses, this tool is the best one which helps u in different ways. Google website optimizer provides best way to run few experiments and also helps u in avoiding some stuffs when setting up different experiments. It saves times and generally it will be faster way to optimize the website.
Google website optimizer is a great testing tool for the websites which have some definable goals like product purchases, ebook downloads etc because they can easily tag the thank page with the conversion code.But what about the sites which don’t have any goals????
Well, if you are new to conversion marketing and needed to implement on successful landing page Google website optimizer will be the best one. Finally, you are the best judge of your site