Ways to Optimize a Press Release

Press Release can be a very powerful method, which can bring you on the first page of the organic search engine rankings. The benefits of search engine optimizing your press release are to increase awareness, visibility, traffic in various search engines like Google, Yahoo and Bing.Well optimised press release will provide traffic, brand awareness ,rankings for your clients website when customers searches for particular products. It will also enhance back links to your client’s website and drive potential customers to your website.

There are two major areas of search engine optimisation on page optimisation and off page optimisation. This post deals with off page optimisation. Here are the few ways to optimize your press release.

1. Target your audience: Know your audience. It will increase your brands authority in its niche market. Understanding your audience is the key behind success of your press release.

2. Select an appropriate topic: A wise man once said-News is only news worthy once, if the world knows already, it is not news. Choose a appropriate topic like a product launch, event announcement, conference keynotes, expansion of offices etc.

3. Create keyword rich headline: Create a keyword rich headline, something catchy include keywords in headline.

4. Write Clear content: Try and use your content within the first sentence of the press release. Use a keyword rich content within the first paragraph.

5. Include relevant links: Using authoritative links is a great way to increase your linking popularity. Use keyword rich anchor text in links. Publishing press releases with authoritative back links is one of the most successful off page SEO strategy.

6. Tagging: Even tagging is very important here, some of the distribution partners allow tagging.

7. Spread your message: Now its time to spread your message. You can submit your press release through various publishing sites such as PRweb, PR newswire, Market wire etc.

The Best Search Engines, SEO consultancy and how they are growing and expanding

These are the top 10 search Engines and SEO consultancies

Search Engines

1. Google

2. Yahoo

3. Bing

4. Ask

5. AOL

6. Alexa

7. Looksmart

8. Altavista

9. Teoma

10. Askjeeves

SEO consultancies in UK

1. Bigmouth media

2. Forward3D

3. Jellyfish

4. Latitude

5. Green light

6. iCrossing

7. Unique Digital

8. Steak

9. VCCP Search

10. Propeller net

Search Engine Optimization Companies use different types of internet marketing strategies inorder to help in search engine optimization expand. SEO companies are the driving force behind internet marketing strategies. In last few years internet has turned to be a platform to increase sales.

They provide various services like

1. Keyword Research

2. Search-friendly web design

3. Competitive analysis

4. Site Re-engineering

5. SEO copywriting

6. Link building programs

7. Targeted local search marketing

8. Website Structure optimization

9. Google Analytics Setup & Monitoring

10. Social media optimization

11. Meta Tag Creation and optimization

12. Image optimization

13. Mobile marketing optimization

14. Targeted local search marketing

15. Pay-per-click (PPC) advertising campaigns

16. Multilingual SEO and many more

Many SEO companies has many Software like

1. SEO software, Integrated(SEO&PPC) software

2. SEO Shopping cart,

3. Marketing Automation

4. Email Marketing

5. PPC bid Management

6. Link Building software

7. Web analytics

8. Call tracking software

9. Performance tools

Many Search Engine companies now a day brings up your advertising by focusing into regional advertising, local marketing, pay per click marketing and local searches. The role of the SEO companies is to provide with the SEO services. A SEO company creates an outstanding service for each of their clients. They have to customize the strategic plan to meet the goals and objectives of the companies.

Now a days SEO companies provides variety of SEO services which includes as I mentioned above and even they concentrate on Land page optimisation, Ecommerce SEO, Affiliate marketing, Reputation Management, Mobile optimization, Training programs, Site Audit, Press Release distribution, Conversion Enhancements, Virtual Spokesperson, Hosting, Video SEO etc.

The list of SEO services and SEO software are gradually increasing and expanding to meet the challenges in the business world. Since 1997, the demand of SEO industry is increasing attention from users. The growth and the expansion of Search Engine optimisation companies is the next big thing in this Internet world.

Google Algorithm update

Last week Google had a major change in their search algorithm. The change has noticeably impacted on many websites.

Google has announced that they made a major change in their ranking algorithm:

"We launched a pretty big algorithmic improvement to our ranking. This update is designed to reduce rankings for low-quality sites? Sites which are low-value add for users, copy content from other websites or sites that are just not very useful.

At the same time, it will provide better rankings for high-quality sites? Sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."

"We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. It is important for high-quality sites to be rewarded, and that’s exactly what this change does."

Websites like ezinearticles, hubpages, articlebase etc has hurt the most by Google’s update.

EzineArticles CEO Chris Knight wrote a blog post about how his site was affected, and what he is doing to try and get back up in the rankings. "While we adamantly disagree with anyone who places the 'Content Farm' label on EzineArticles.com, we were not immune to this algorithm change," he wrote. "Traffic was down 11.5% on Thursday and over 35% on Friday. In our life-to-date, this is the single most significant reduction in market trust we've experienced from Google."

To try and get back into Google's good graces, EzineArticles is doing things like reducing the number of article submissions accepted by over 10% - rejecting articles that "are not unique enough". It will no longer accept article submissions through a Wordpress Plugin. They're reducing the number of ads per page. They're raising the minimum article word count to 400. They're "raising the bar" on keyword density limits. They're removing articles considered "thin and spammy", and will put greater focus on rejection of advertorial articles. Submitted articles are required to be exclusive to the submitter (but won't be required to be unique to EzineArticles).

In an interview with On the Media, Google’s Matt Cutts was asked: “You have so much market share; you are so much the only game in town at this point that you can enforce these things unilaterally, without hearing or due process, putting the whole online world more or less at your mercy. Is there any process by which the people who are affected by algorithm changes and updates can make a case for themselves?”

Mattcutts mentioned

We have a webmaster forum where you can show up and ask questions, and Google employees keep an eye on that forum. And, in fact, if you've been hit with a, what we call a “manual action,” there’s something called a “reconsideration request,” which essentially is an appeal that says, ah, I'm sorry that I was hiding text or doing keyword stuffing and I've corrected the problem, could you review this?

And over time, we've, I think, done more communication than any other search engine in terms of sending messages to people whose site has been hacked or who have issues and then trying to be open so that if people want to give us feedback, we listen to that

Cutts later said, “Any change will have some losses, but hopefully a lot more wins than losses.”

Comment me if you had any changes on your website.

Tips to get more retweets on twitter

Its been ages since I blogged. Am back again with my few tips to get more retweets on twitter.Every blogger or any organisation now has a twitter account to promote their business or site.If your tweets gets retweeted you will get more followers and therefore more visitors to your sites.In this way you can promote your website.This helps in your search engine optimisation and social media marketing.

Here goes few tips

1.Write useful articles:Write some interesting,original and knowledgeable content,then everyone will be interested in retweeting.

2.Short and sweet :Keep your tweets short and sweet.

3.Add twitter share buttons: Add twitter,digg,facebook buttons and make users easy to share content.

4.Use a relevant hash tags:It will allow people who are not following you to see your tweets.

5.Ask your friends to retweet: Message or email your friends to RT your content.

6.Time : Tweet on the best time.If you have number of overseas followers,its worth tweeting on their time.Schedule your tweet accordingly.

7.Build your followers:The more followers you have,the more chances of retweets.

8.Thank :Thank those who has RT your content.Its a small gesture which will help you get more RT.

9.Tweet interesting content:Retweet others content as well

10.Headlines: Don’t just drop a link. Add some interesting headline,it will help to grab peoples attention.