Impact of video in Google Ranking

Do you like to watch video rather than to read text?

Obviously, most of us prefer watching video, since it assists in works which can be multitasked. Pictures will be stored in memory for long term compared to text. While reading text there might be possibility of few words getting skipped from your mind, hence it helps us for better understanding of video. Moreover, people feel lazy to read. As everyone knows “Action speaks louder than words”.

Online Video is a good online resource across Internet. As people are reading very less, text is turning out to be just stuff for the search engine spider bots to pick up on, not what your visitor wants. Through online video, a person can provide information about his or her products more effectively hence they can keep existing market value and raise profit level. It consumes a lot of time to write text or to make your company's online image. On the other hand, it only takes few seconds to establish your online image and it also enhances your brand image. But not all the internet videos are good; one bad video can spoil your company image. Bad web video does not get essence of your business. Bad video has bad sound, bad lighting it makes visitors turn away from your site. Online video is a tool to sell your product and service in market, if video is good you may get better prospects with whom you can pursue business.

Your video should be professional. Without professional or engaging video, your prospect may feel that he has wasted his time with you. So don't shoot your business image with poor video. Instead you can ask professional video makers and marketing people. Good video provides more visitors than text or even flash animation.

Good Internet marketers understand Web Site Stickiness; properly done web site video makes your prospect to stick around your business web page for a long period to understand your product and services which we are offering as well as engage them with the site content to continue business relationship. Once you have their attention, you can make direct contact or provide direct information to prospect. It will promote your business growth. Properly done web site video gives you an unfair advantage to dominate your competitor who lacks video.

Even leading search engines like Google, consider video to have higher engagement potential than static content. Even site's external link popularity may not be great. Just putting up videos can make your business at the top of search results.

For all these reasons, web site video is important for businesses to offer video content on their own sites, both for improved visibility in the search engines and to attract their ideal customers.

Google Bounce Rate

Bounce Rate is a percentage of time spent on single page visits or visits in which the person left your site from the landing page.Bounce Rate is a way to measure the quality of traffic coming to your site. It is almost accessible in any web analytical tool. It is easy to understand, hard to misunderstand.

Bounce Rate is a measure of checking quality visits. If Bounce Rate is higher than 50% it indicates that site landing pages are not relevant to your visitors. Landing pages should provide the information and services that were promised in the ad copy. There are chances your page might not be useful for visitor. It can increase Bounce Rate of your site.

If Bounce rate is lesser than 50% it indicates that site landing pages are relevant to visitors. It means landing page is providing enough information to visitors what they are looking for.Some times what happens is visitors often leave browser windows open when they are not actually viewing or using your site. It also makes difference on Bounce Rate. You can minimize Bounce Rate by tailoring landing pages to each keyword and add that you run.

1: Measure the bounce rate of your website.

This will help you to understand what percent of your website traffic is actually engaging with your site.

This Index Tools report shows that 30% of the site traffic above is bouncing. It means 30% of visitors have not even spent 5 seconds, or see more than one page.

There are two exceptions: 1) You have only one page website 2) Your webpage is more informative where visitor gets all the information they need and leave.If you are not in above category you need to pay very careful attention to this metric.You will understand better why your conversion rate is low.

If you have made changes over the last x amount of time then watching a trend of bounce rate is a sure way to know if the changes you are making are for the better.

2: Measure the bounce rate for your traffic sources.

This is another way to Measuring your Bounce Rate on your traffic source, you can figure out if some sources of traffic are sending you particularly terrible traffic compared to others.

3: Measure the bounce rate of your search keyword.

Most of the visitors are coming through search engines. You can find out quality of traffic coming from the search engines. In Click Tracks report you can notice that each key word / key phrase performs differently, and it also differs by search engine. It helps to take a dump of top keywords and bid on them with PPC campaigns.

Search uses many ranking factors, if you want to get good rankings on search engines; you should make sure all the factors are in your web pages which turn to good rankings.

I hope this post made you clear about Google bounce rate

Welcome 2009

Wish you all a Happy New Year

Well, As we know last year so many changes happened in SEO field.

Search Engine Optimization is a R&D process. According to search engine algorithm SEO process gets changed. SEO depends on search engine and their algorithms. When I think about SEO future so many questions arises in my mind.

How much important SEO’s are in online marketing?

What will be SEO’s future?

What changes will be in 2009?

As online marketing field is booming in high competitive world, SEO is required. SEO not only helps make your website popular, it helps to improve business as well as sale.

There are few areas where I feel changes happening in 2009.

Focusing on metrics that matter

Understanding the SEO does in fact provide value

Shifting of Budget towards SEO

With the tough economic times throughout the world, online marketers and SEO needs to prove their importance even more on 2009. Only ranking reports are not enough, but it should be mentioned organic ranking do provide some valuable insight on how website is progressing on keyword level.

SEO Related Search Engine Metrics will continue for 2009

Non-Branded search engine

Bounce rate

Time spent on site

Subscribers to your content

Site search

In 2009, we are going to see more marketers, managers looking towards SEO to promote their products, services and brands. Sure they are going to cut marketing budget, but the smart ones will re-allocate pieces of this budget to the more cost effective SEO option. It only makes sense and here's why:

SEO is cost effective

SEO generates traffic to your site

SEO can mean long term visibility

Click-Through Rates

Due to difficult economic times online marketers may face with shrinking budget. This means marketer will decide smarter ways to spend this money. More companies are going to allocate set amounts of their online marketing budget to SEO. Now SEO has proven that it is effective and business owners have taken note.

Large companies are learning about the value of SEO as part of their online marketing strategy and as part of their overall marketing strategy. The greatest part about SEO is that, when done properly, SEO is a cost effective way of driving business to your company and improving your bottom line.

As the internet grows and develops, one thing is becoming evident. We cannot ignore the fact that social media is taking over the internet. It's no longer enough to have just a one way communication between product owner and customer. It needs to be a 2 way conversation.In these economic times, marketers are not ready to pour money into sponsored and Pay Per Click efforts. How many of you feel that you have a proportional budget between SEO and PPC?

I think SEO is a relatively cheap and cost effective way of promoting your products, your services or your brand. When marketing budgets are cut, SEO may just be what the doctor ordered. SEO is the service where you no need to pay like PPC. Strong organic visibility once achieved can provide a fantastic return on your investment.