Index tools is now Yahoo Web Analytics

Another site traffic statistics tool hits the web, and it’s called Yahoo Analytics. It is similar name as Google Analytics; they introduce Yahoo! Web Analytics as a powerful enterprise site analytics tool to provide real-time insight into visitor behavior on your website with powerful and flexible tools and dashboards. Major changes include a complete re-branding from Index Tools to Yahoo Web Analytics, enhancements to the tool, a new website and some increased scalability.

Real time traffic monitoring is really an awesome feature. Yahoo! Analytics is providing the same real time monitoring service. You will get detailed real-time reporting within minutes after an action on your website so that webmasters can quickly identify changes in key site metrics or they can monitor the performance of new content. Analytics works on java script tags.

How does site tracking work?

When a visitor comes and visits a web page that which is having Yahoo Web Analytics tracking code, the visitor's browser will read this tracking code and call a JavaScript file installed on the web server. Once Called, the JavaScript file will open a data collection session and set (or reset) a one-year, first-party cookie in the visitor's browser. This cookie will be stored in the visitor's browser until it expires after one year, or until the user deletes it. If user deletes cookies from his browsers, next time it will show as First-party visitor for a web page.

During the visit this first-party cookie is initially set; Yahoo Web Analytics will identify the visitor as a first-time visitor. Each time the visitor returns to your site, the cookie life will be reset to one year beyond the date of the visit, and Yahoo! Web Analytics will recognize the visitor as a returning visitor.

Yahoo analytics is having some new features

New features like drag & drop data filters, custom report wizards, and segmentation selector, allows you to view the performance or characteristics of specific types of products, visitors and web pages, which will help online marketers and website designers enhance the visitor experience, increase sales and reduce marketing costs.

Yahoo analytics could be a really useful tool. If Yahoo web analytics meets the user needs very well, I anticipate Google will be under pressure to build his analytics to retain users. Each organization should introduce new features that other doesn’t have and try their best for topmost web analytics tool. Whatever it may be, we users will be beneficial.

Below is the overview of Yahoo web analytics. Have a look on it