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Tuesday, 16 December 2008

Viral Marketing

Let me tell you about viral marketing in this topic. Viral marketing is the rapid spread of a message about a new product or service in a similar way to the spread of a virus. Viral marketing is one of the best marketing strategy which helps to grow your business, turn over, customer and reputation. It will be more interactive than online advertising or email marketing. Because person who is suggesting you the product has already used that product and you will purchase that product blindly. It will help to grow your reputation in market, grow your business as well as customers. It is a technique that uses word of mouth or email to reach and affect an audience.
Here are some viral marketing techniques.

Allow customer to download or sharing files free
Allow people to download content, images, videos for free it helps spread information about your product and service. It helps you to become popular.
Users Opinion
Allow user to write there comments and opinion about product, according that makes changes it helps to improve product quality as well as customer attraction.
Never restrict access!
Viral marketing is also about your campaign getting a life on its own - spreading like virus. In order to do that, in order to become "viral", it needs to be free.

  • Do not require people to register
  • to become members
  • to download special software
  • to enter "unlock" codes

Make people feel something
Viral marketing is 100% about emotions. So you should make people feel good about our service and product, you need to have opinion, to express an idea with commitment and dedication. You want people to:

  • Be filled with love or hate.
  • Be very happy or insanely angry
  • Be an idiot or a genius

The classic example of viral marketing is Hot mail.com, one of the first free Web-based e-mail services. The strategy is simple:

  1. Give away free e-mail addresses and services,
  2. Attach a simple tag at the bottom of every free message sent out: "Get your private, free email at http://www.hotmail.com" and,
  3. Then stand back while people e-mail to their own network of friends and associates,
  4. Who see the message,
  5. Sign up for their own free e-mail service, and then
  6. Propel the message still wider to their own ever-increasing circles of friends and associates.

Effective viral marketing with Delicious and stumble upon. Most important benefits of signing up Delicious and Stumble Upon

  • Short, but high volume of traffic resulting from stumbles and bookmarks discovered by other user.
  • Increased link popularity can result from other users linking to your site from their own bookmarks or their own websites.
  • Join other groups and check out bookmarks of other users with similar interests.

A carefully designed viral marketing strategy ripples outward extremely rapidly.


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