Welcome 2009

Wish you all a Happy New Year

Well, As we know last year so many changes happened in SEO field.

Search Engine Optimization is a R&D process. According to search engine algorithm SEO process gets changed. SEO depends on search engine and their algorithms. When I think about SEO future so many questions arises in my mind.

How much important SEO’s are in online marketing?

What will be SEO’s future?

What changes will be in 2009?

As online marketing field is booming in high competitive world, SEO is required. SEO not only helps make your website popular, it helps to improve business as well as sale.

There are few areas where I feel changes happening in 2009.

Focusing on metrics that matter

Understanding the SEO does in fact provide value

Shifting of Budget towards SEO

With the tough economic times throughout the world, online marketers and SEO needs to prove their importance even more on 2009. Only ranking reports are not enough, but it should be mentioned organic ranking do provide some valuable insight on how website is progressing on keyword level.

SEO Related Search Engine Metrics will continue for 2009

Non-Branded search engine

Bounce rate

Time spent on site

Subscribers to your content

Site search

In 2009, we are going to see more marketers, managers looking towards SEO to promote their products, services and brands. Sure they are going to cut marketing budget, but the smart ones will re-allocate pieces of this budget to the more cost effective SEO option. It only makes sense and here's why:

SEO is cost effective

SEO generates traffic to your site

SEO can mean long term visibility

Click-Through Rates

Due to difficult economic times online marketers may face with shrinking budget. This means marketer will decide smarter ways to spend this money. More companies are going to allocate set amounts of their online marketing budget to SEO. Now SEO has proven that it is effective and business owners have taken note.

Large companies are learning about the value of SEO as part of their online marketing strategy and as part of their overall marketing strategy. The greatest part about SEO is that, when done properly, SEO is a cost effective way of driving business to your company and improving your bottom line.

As the internet grows and develops, one thing is becoming evident. We cannot ignore the fact that social media is taking over the internet. It's no longer enough to have just a one way communication between product owner and customer. It needs to be a 2 way conversation.In these economic times, marketers are not ready to pour money into sponsored and Pay Per Click efforts. How many of you feel that you have a proportional budget between SEO and PPC?

I think SEO is a relatively cheap and cost effective way of promoting your products, your services or your brand. When marketing budgets are cut, SEO may just be what the doctor ordered. SEO is the service where you no need to pay like PPC. Strong organic visibility once achieved can provide a fantastic return on your investment.