Google Bounce Rate

Bounce Rate is a percentage of time spent on single page visits or visits in which the person left your site from the landing page.Bounce Rate is a way to measure the quality of traffic coming to your site. It is almost accessible in any web analytical tool. It is easy to understand, hard to misunderstand.

Bounce Rate is a measure of checking quality visits. If Bounce Rate is higher than 50% it indicates that site landing pages are not relevant to your visitors. Landing pages should provide the information and services that were promised in the ad copy. There are chances your page might not be useful for visitor. It can increase Bounce Rate of your site.

If Bounce rate is lesser than 50% it indicates that site landing pages are relevant to visitors. It means landing page is providing enough information to visitors what they are looking for.Some times what happens is visitors often leave browser windows open when they are not actually viewing or using your site. It also makes difference on Bounce Rate. You can minimize Bounce Rate by tailoring landing pages to each keyword and add that you run.

1: Measure the bounce rate of your website.

This will help you to understand what percent of your website traffic is actually engaging with your site.

This Index Tools report shows that 30% of the site traffic above is bouncing. It means 30% of visitors have not even spent 5 seconds, or see more than one page.

There are two exceptions: 1) You have only one page website 2) Your webpage is more informative where visitor gets all the information they need and leave.If you are not in above category you need to pay very careful attention to this metric.You will understand better why your conversion rate is low.

If you have made changes over the last x amount of time then watching a trend of bounce rate is a sure way to know if the changes you are making are for the better.

2: Measure the bounce rate for your traffic sources.

This is another way to Measuring your Bounce Rate on your traffic source, you can figure out if some sources of traffic are sending you particularly terrible traffic compared to others.

3: Measure the bounce rate of your search keyword.

Most of the visitors are coming through search engines. You can find out quality of traffic coming from the search engines. In Click Tracks report you can notice that each key word / key phrase performs differently, and it also differs by search engine. It helps to take a dump of top keywords and bid on them with PPC campaigns.

Search uses many ranking factors, if you want to get good rankings on search engines; you should make sure all the factors are in your web pages which turn to good rankings.

I hope this post made you clear about Google bounce rate